Plot Line Revealed in Act 1 of Shakespeare’s As You Like It :: Shakespeare As You Like It Essays

The opening scene of Shakespeare’s As You Like It, in which there is nothing light – hearted, is completely expository and contrived but fulfilling its function of revealing the plot line to the audience. The fact that Shakespeare uses this kind of dramatic technique in the first scene twice shows that he wants to make the wickedness of Oliver perfectly clear. The action starts when Orlando, the younger brother decides to rebel against the oppression of his older brother, who is treating him like a common pheasant. He tells Oliver: ‘The spirit of my father, which I think is within me, begins to mutiny against this servitude. I will no longer endure it, yet I know no wise remedy how to avoid it.’ Orlando’s complaints are completely justified, as Oliver is mean spirited and malicious in the treatment of Orlando, which the audience can clearly see from this opening scene. Oliver appears cold and distant when he speaks with Orlando: ‘Now, sir, what make you here?’ -And this contrasts greatly with the ‘sisterly bond’ between Rosalind and Celia. Orlando approaches Oliver with defiance and a confrontational attitude, arousing the audiences interest at this quarrel, and establishing his character: assertive, honest and bold, a character that every audience will like and take an interest in. Oliver also shows that he is adept in the wordplay matches the play holds. Orlando and Oliver exchange much verbal sparring in the first scene, including when Orlando seizes his brother by the throat, Oliver exclaims, ‘Wilt thou lay hands on me, villain?’ Orlando picks up the root meaning of these words, that he is a person of ignorable birth and replies, ‘I am no villain: I am the younger son of Sir Rowland de Boys; he was my father, and is thrice a villain that says such a father begot villains.’ Shakespeare uses an artful device to portray information to the audience by using the two quarrelling brothers. In Oliver’s soliloquy we can almost anticipate that he is planning something against Orlando: ‘I hope I shall see an end of him’ The opening scene begins with conflict and tension, which arouses interest in the audience. It also presents us with strong character interactions and strong feelings: jealousy, hatred and wickedness, all of which are appealing for anyone watching the play. The theme of injustice also entices the audience and the fact that Oliver is planning against his younger brother is particularly interesting.

Economic problems in the USSR after the Second World War Essay

â€Å"Neither Stalin, Khrushchev or Brezhnev successfully addressed fundamental economic problems which increasingly dogged the USSR after the Second World War† How far do you agree with this statement? After the war, the USSR was destroyed both physically and economically. The challenge for Stalin therefore was to attempt to rebuild the USSR, particularly focusing on industry and the economy in order to ensure that Russia would remain a world superpower. By the end of Brezhnev’s era however, the situation was very different. The country had undergone a period of stagnation whereby the economy had failed to improve and grow over his period in power. This was due to his lack of willingness to implement new policies in preference of a â€Å"period of stability†. I would suggest that although Brezhnev achieved very little, changes were implemented under both Stalin and Khrushchev. However, these changes were often not always overly successful. Stalin did attempt to address the economic damage that the war had caused and therefore try to rebuild the economy. One way in which he did this was to alter the systems in place already in order to tackle the new problems faced. For example, he addressed the growing complexity of the economy by creating more economic ministries. Further than this at the end of 1947, he adapted Gosplan in order to make it more focused on the economy and therefore limited the State Planning Commission to only planning (therefore transferring its previous responsibilities to arrange the necessary supplies elsewhere). He also adapted where investment was distributed to after the war such as early investment after the war went to regions which had been occupied by the Germans (for example, Donets Region). Stalin also created new policies in order to boost the economy and increase production, in the form of the fourth year plan. This was successful in the way that it effectively produced large amounts of raw materials such as coal (149 million tons in 1945 to 261 million tons in 1950) and oil (19 million tons in 1945 to 40 million tons in 1950). He used shorter term targets for individual enterprises to meet. P Kenez said â€Å"even if we take into consideration the exaggerations built into soviet statistics, it is still indisputable that the Stalinist methods worked, and that the speed of reconstruction was impressive†. Overall the USSR managed to produce a 75% increase on the production of 1940 which shows its extensive success and therefore disagrees with the statement that as a leader he failed to address the economic problems faced. Although it can be suggested that Khrushchev faced less of challenge than Stalin, he still introduced new economic policies which had wide spreading effects. An example of this is introducing the minimum wage in 1956 which guaranteed the workers an increased standard of living and prevented exploitation. Foreign trade hugely increased under Khrushchev due to his extended relationship with the west. Two thirds of the foreign trade was with Comecon countries in Eastern Europe which was also beneficial for communist relationships. Unlike under Stalin, Khrushchev successfully addressed the poor living standards and increased these considerably. Although they were still backwards in comparison to other western countries, for example in 1964, only 5 in 1,000 citizens owned a car; his policies combined with the recovery of the USSR since 1945 did mean improvements were made. Working conditions also improved with shorter working hours, more holidays, better pensions and other social benefits. Khrushchev is often blamed for his failings in agriculture (as addressed below) but John Keep suggests that he at least â€Å"kept peasant affairs at the centre of attention for an entire decade. No other ruler had ever done so, or would do so†. This is evidence that Khrushchev did address some of the problems that the USSR were facing at the time. Filtzer also stated that that these reforms were based on the assumption that agriculture would receive many more resources than he would obtain due to them being diverted to other sectors of the economy. Arguably then Khrushchev did attempt to address these issues. Brezhnev’s time in power is often described as an â€Å"economic stagnation† due to the failure in economic growth at this time. However, he did introduce a limited number of new policies which had equally limited successes. He successfully addressed that Khrushchev’s destructive agricultural policies should be reversed, for example in September 1965 Khrushchev’s sovnarkhoz reforms of 1957 were ended. He did successfully increase foreign trade though, for example exporting oil and gold natural resources from Siberia and the period of dà ¯Ã‚ ¿Ã‚ ½tente led to the high priority of western technologies being imported. Although the Stalinist economic reforms successfully improved output there are also criticisms that can be raised as evidence that Stalin failed to address the economic problems. The fourth year plan is accused to have been inflexible as it focused on heavy industry rather than light consumer goods. These items were what the country really needed after it had been damaged by the war but instead industry was based on government priorities. Further than this, the emphasis was put on quantity rather than quality and therefore many of the goods produced were not of the highest quality. For example, in order for factory workers to reach their targets, they would produce more pairs of shoes of small sizes as this was quicker and had smaller production costs. Stalin also introduced a currency reform which was generally unsuccessful. It made life difficult for the workers as it reduced how much money was in circulation and therefore consumer products such as clothes and shoes were even scarcer than during the war. Due to the reform the black market became more active which increased corruption and crime. It is also suggested that Stalin’s economic policy was less successful towards the end of his time in power. The fifth five year plan should have begun in 1951, yet it was not drafted and approved until October 1952. Perhaps Stalin’s significant failure within economic policy was in agriculture. Despite the huge interruption of the war in production, Stalin did not focus on this policy area. Instead the peasants were treated badly and the amount of state procured grain increased to 60-70% of the harvested grain produced. Investment into agriculture also failed to be addressed. These problems lead to food shortages which further increased the problems of the black markets. Alex Nove suggests that Stalin’s final years were â€Å"ill judged interventions of authority, excessive centralisation of decisions, insufficient investment and lack of adequate incentives†. Khrushchev introduced many new reforms to try to improve industry which were fairly unsuccessful. The Sovnarkhoz reforms ended up causing another layer of bureaucracy and just formed an alternative competition (between regions rather that industry). The black market also grew under Khrushchev as it intervened to satisfy repressed demand. Arguably Khrushchev’s biggest failures were within agriculture however. He insisted upon forming his own policies without any experts advice and then pushed them through bureaucracy rather than trialling them out to see if they would be successful. An obvious example of this is the Virgin Lands Campaign whereby land that was not suitable for crop growth was used for extra agricultural land. Although it did enjoy initial success the weather conditions soon destroyed any crops that had grown and the campaign had to be abandoned. Many of Khrushchev’s failures are attributed to him personally, especially the lack of effective planning of the reforms and the confusion which sometimes arose. Therefore he can be partly personally blamed for the failures to address the economic problems faced by the USSR. The failures seen within Brezhnev’s era are not so much destructive but rather a period of stagnation whereby the economy failed to improve. Evidence of this is found in the NMP (net material product) fell from 10.2% in 1950 to 3.6% in the 1980s. It has been suggested that the leadership didn’t have an accurate view of economic performance as they were not educated well in economics and GOSPLAN was inefficient at reporting findings. An example is one of the â€Å"top† producing factories did not in fact exist when GOSPLAN attempted to give them an award for production. In fact the â€Å"factory† was run on the black market. Brezhnev’s defence costs also affected the economy adversely. By 1980 the USSR was spending more on defence than the USA even though their economy was about one third of the size! Perhaps his largest failure was not to address the problems with the centralised planning system where many of the economic problems initially sprung from. Under Stalin this was successful but by this time the economy had become far too complex to be centralised. Industry also failed to modernise. For example, using the policy of â€Å"storming† was used whereby old equipment was run non-stop until the end of the plan which damaged equipment and wasted resources. Thompson suggests that â€Å"in structural terms, soviet planners by 1980 had arguably created the world’s largest and most advanced nineteenth-century economy†. In conclusion, the extent to the leaders successfully addressed the economic problems in Russia was variable under the different personalities. Stalin arguably faced the biggest challenge and due to the fact he did manage to increase production to such a large extent suggests he was the most successful. Although Khrushchev did not solve all of the problems faced, and his agricultural policies caused more harm than good, he did attempt to address the problems that the USSR were facing. On the other hand, Brezhnev’s rule did not show any improvement, and further than this he did not show any attempts to improve the problems. For this reason Brezhnev can be suggested to be the least successful.

The Movie Her - 1141 Words

The movie ‘Her’ is the story about Theodore Twombly (Joaquin Phoenix), a man who develops a relationship with Samantha (Scarlett Johansson), an intelligent computer operating system personified through a female voice. At the beginning of the film, Theodore is completely inept when it comes to how to make relationship with person, specifically women. However, after he gets to know Samantha, an OS program, a feeling of true love develops inside of Theodore’s mind. Then he realizes how he was fatuous in his past. Throughout the film, the director (Spike Jonze) uses five distinct color schemes to correspond Theodore’s feeling and situation. Red / Pink The film begins in a red background with Theodore’s front face, but he is not wearing red. He accepting of his lonely and depressed lifestyle but from the red background gives some hint, that he will get a chance of the bright lifestyle and love. After he accidently met Samantha, he is wearing red or pink colors shirts during the majority of the film. Through kind of red colors, audience predicts he is ready to accept love. Theodor’s best friend Amy(Amy Adams) also wears pretty much red colors because she has come to terms with her situation, and also the most accepting about people having relationships with their OS programs. Another color the director use is the Theodore’s orange coat, representing a joy and freedom. When a problem is resolved, he wears the orange coat. He struggles with the fact that the OS system cannot becomeShow MoreRelatedEssay on The Implications of Technology in the Movie Her1067 Words   |  5 Pagestechnology - astoundingly positive a nd bright compared to most peoples’ negative or dystopian outlook when it comes to the dangers of a society increasingly reliant on machines and technology. I recently had the privilege of watching Spike Jonze’s 2013 movie her. 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Even though she was raised by her father, she never felt like she was missing out on anything. Her father tries to exposes her to girly things like make-up and fashion. Her dad owns a dinerRead MoreThe Handmaids Tale by Margaret Atwood954 Words   |  4 Pagesis a key character, for he can get rid of Offred if he does not like her and he has all the power. The two end up having a secret relationship where Offred begins to trust him. In the book the Commander is portrayed as a pretty trustworthy character to Offred, however the movie adaptation was the complete opposite. In the novel the Commander wanted someone he could talk to that was not his wife and he confided in Offred. The movie however makes him to be just wanting to have some fun and only usingRead MoreEssay on Comparing Movie and Book Versions of Cains Mildred Pierce985 Words   |  4 PagesComparing Movie and Book Versions of Cains Mildred Pierce I pity the screenwriter who had to adapt the novel, Mildred Pierce, from 289 pages down to an hour and 57 minute movie. The main character, Mildred Pierce, repeatedly steps out of the traditional role for women of that era, and challenges society’s norms about class. Significant changes were made to the plot while converting it from book to movie. These changes add up to a significant difference in the meaning. In both the bookRead MoreDifferences Between Coraline Movie And Movie1268 Words   |  6 Pagescompared and contrasted the book to the movie of Coraline. For starters, the book was released in 2002 and the movie was aired in 2009. Coraline was transformed into a movie to show more in detail of the character appearance and actions. Since the movie was released after the book, some additions to the movie include: the character, Wybie, the other mother swallowing the key, the full name of Mr. B., and what Coraline was searching for was different (book: souls’ movie: buttons). The majority of changes

General Understanding Of History And Colonization Of...

Carissa Riemers Alex Ghebregzi AMIN 1003 December 1st, 2016 Reflection Paper Prior to this course, I had a general understanding of the history and colonization of Native Americans. Coming from a family that celebrates our Native American culture, I knew that it was my responsibility to accept and embrace who I was and share my knowledge with others. My family is from the Pine Point community of the White Earth reservation; growing up I was always sure to listen to the stories of my elders and understand the hardships that have taken place in my family. I have always tried to help and correct those around me who have incorrect preconceived ideas about Native Americans. Even though I have never looked the part of being American Indian with my Swedish bright blonde hair and blue eyes, I have never been discouraged to embrace my culture and be an advocate. Even though I comprehend and appreciate my Native American heritage, there were many ideas, affairs, and conditions I did not know entering this course. I have been gifted knowledge about the deeper history and cultural practices of Native Americans who reside in Minnesota. Many of the details I have learned relates to the old and new cultural ways of life, along with the hardships Native Americans have encountered due to the cruel cultural assimilation and genocide of their people. This acculturation was ascribed to the Western civilizations who invaded the precious and sacred soil of Native people. Ojibwe and the DakotaShow MoreRelatedEffects Of Colonialism On Native Peoples1072 Words   |  5 PagesThe Effects of Colonialism on Native Peoples Colonialism has had major effects on different countries throughout the years. Europeans were a major cause of these horrid events. Colonization will cause a country to lose the culture they have developed and will strip the natives of their souls. As you read through this paper, you will discover the true horror of what colonialism is and how it strips the souls of the people in it. Stripping the Souls of the Natives It is known that invading a countryRead MoreImages Of America The European Writers902 Words   |  4 PagesImages of America the European writers constructed to promote colonization and settlement European exchanged cultures with North America when Leif Ericsson’s arrived at the new land at the year 1000. However European settlement started to spread after Columbus first voyage in 1492. In 16th century America became the golden arena for Europe and renaissance attracted adventures and opportunities for colonial aspirations of rival empires. Explorations in America increased fast and grew and by the timeRead MoreColonization Or Imperialism Is Done By Treaties Or Agreements?1652 Words   |  7 Pages Colonization Lis Mendez AIU Online Abstract Prior to the modern or new era it was believed that conquers who conquered other lands had the right to take possession of that land, its riches, resources and even the people in order to achieve their own political agenda. Today the concept has changed, colonization or imperialism is done by treaties or agreements, they are acts in which governments negotiate with a less powerful country, they lead them to believe that their colonization willRead MoreThe New World During The European Age Of Exploration Essay1615 Words   |  7 Pagesself-explanatory; broken down, â€Å"virgin soil† clearly means untouched land, and â€Å"epidemic† is usually a word used to describe something that spreads quickly and affects a large number of people, in this case (and in most other cases), disease. While this term is general and can be applied to nearly any situation that fits the aforementioned criteria, it was coined by Alfred Crosby in reference to the phenomena as it occurred in the western hemisphere of the world; contact between two previously unintroduced groupsRead MoreIndigenous People s History Of The United States Essay1343 Words   |  6 PagesAn Indigenous People s’ History of the United States. A history book claimed to go above and beyond what has been stated in text before it. Every page is packed with details and references to other accredited historians, or examples of the mindset that has been historically infused. At first glance you think you already know about the history of the Native Americans. How we saw it fit to take their land, put them on ever shrinking â€Å"gifted† lands that would never allow them to strive again. 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With aspects of that culture being stolen and claimed by others, the originality of the culture is compromised and the creativity of the original people isn t recognized. CA usually pertains to a dominant race/ ethnic group stealing aspects of a minority. â€Å"African Americans, Asian AmericansRead MoreCompare and Contrast British, French, and Spanish Imperial Goals in North America Between 1580 and 1763946 Words   |  4 PagesMarcus Gravey stated that, â€Å"A people without the knowledge of their past history, origin and culture is like a tree without roots.† With that being stated, are the people of the United States, Canada, and Mexico trees without roots? At a young age students learn that Christopher Columbus â€Å"sailed the ocean blue in 1492†, a simple song used to assist children remember that America was discovered in 1492. 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Body Image Dissatisfaction Through Instagram - 1921 Words

Body Image Dissatisfaction through Instagram In this literature review, I investigate existing scholarly writing in the areas of Instagram, Social comparison theory through the media, and low self-esteem due to body images on social media. Scholarship in each of these areas provides the groundwork necessary for me to conduct my own research in which I ask the question, â€Å"What are the social comparisons of Instagram and low self-esteem of body image pertaining to young girls?† Instagram I reviewed three scholarly articles on Instagram that were analyzed differently. Instagram is a social network application that is designed around photos and video sharing. Its community is home to 100 million users and has received over 1 billion photos. It is the largest image intensive app with 58 new photos uploaded per second. (Silva et al.) The article â€Å"Faces engage us: Photos with faces attract more likes and comments on Instagram† by Saeideh Bakhsi et al. focused on the photo sharing community of Instagram and explores whether images with faces attract likes and comments; â€Å"A picture of Instagram is worth more than a thousand words: Workload characterization and application† by Thiago Silva et al. researched the global coverage of Instagram through networks around the world; and Shaping organizational image-power through images: Case histories of Instagram. By Brian McNely explained how vital the use of Instagram is for many organization to shape the ir public image. Beauty is in theShow MoreRelatedThe Effects Of Social Media On Young Girls And Women Alike1474 Words   |  6 Pagesis conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personal efï ¬ cacy (Bandura, 1997). This belief that these body types are achievable can leadRead MoreMedia s Impact On Media Consumption Essay1729 Words   |  7 Pages(Barlie, 2011). Platforms, such as Instagram a photo-sharing platform, are venues whereby celebrities, models and peers can post images which can be viewed largely by anyone. Users are consequently being continuously exposed to ‘thin’ images that many believe depict ‘the ideal beauty’. As Sumner (2016) points out, the ability to be immersed into a world of ‘ideal beauty’ can â€Å"provide a dangerous playground for adolescents and young adults†. 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People are highly moldable beings who soak up what they are surrounded by, so it makes sense that aRead MoreEffects Of Social Media Essay1322 Words   |  6 Pagescreated for the main purpose of communicating information. Although that is still true to this day, there are also other purposes for the media now. Media presents information through books, posters, the web and etc. One of the most popular forms of media today is social media. That includes Facebook, Twitter, Instagram, Snapchat and others similar. Social media is a platform for one to display how we want others to view us. In some ways, this is a good thing because we are in full control of whatRead MoreEssay On Social Media1647 Words   |  7 Pagescustomary lifestyle of posting on social media like Facebook and Instagram, individuals are being bombarded with thousands of images of others and their fabricated lifestyle and bodies. With 1.94 billion monthly users of Facebook and 700 million Instagrammers, and the two numbers exponentially increasing, the two social media sites have a tremendous influence on society today. (Facebook Newsroom)( Instagram Press) Facebook and Instagram have become global superpowers, but their influence in AmericaRead MoreNegative Effects Of Instagram1439 Words   |  6 Pagesplatform with recent growth and popularity, Instagram, reaches copious amounts people. Expectedly so, controversy has arisen from the decade of social media and this form in particular. Research has found Instagram to have the highest overall negative effect on mental health (Cramer Inkster, 2017). Through analyzing human psyche and critiquing data, this paper will seek to explain the negative mental health outcomes re sulting from the use of Instagram. Literature Review Being so contemporary, socialRead MoreMedia Is The Blame For Eating Disorders844 Words   |  4 PagesOutline: 1. Introduction a. Attention getter: i. Perfection. A word that will never be attainable but so many of young women strive for it. Why? Magazines, instagram, twiter, facebook, snapchat. Today’s media has dominated the way young women see themselves. Young women are constantly comparing themselves to Kendall Jenner, Kim Kardashian, or even their best friend. b. Relevance statement: i. Many people can relate to media being the blame for eating disorders because they’ve either dealt withRead MoreThe Issue Of Eating Disorders Essay1894 Words   |  8 Pagesnervosa. This same research suggests that 95% of those who have eating disorders are young women between the ages of 12 and 25 (Thompson Smolak, 2001). Each year thousands of young women develop eating disorders or problems with weight, eating, and body image; the prevalence of eating disorders is only increasing as time goes by. Research suggests there has been a rise in cases of anorexia in young women ages 15-19 in each decade since 1930 (Hoek van Hoeken, 2003). While many people believe this issue

Leanardo da Vinci short story Essay Example For Students

Leanardo da Vinci short story Essay Biography: Leonardo Da Vinci was born in 1452, April 15 in Italy and passed away in 1519, May 2 at the age of 67. He was one of the best apprentices at Andrea del Veronica and he learnt many things as a student. His most famous works were Mona Lisa, The Last Supper, The Vitamins on Man and The Lady with a Ermine. Leonardo was one of the most acknowledge artist of his time, he did not only paint he also drew and made sculptures. He was an inventor and a scientist. Visual analysis: Movement- my eyes first go to the baby and this is because the image is filled with quite dark colors whereas the baby painted in a lot lighter neutral colors. Then it goes to the hands of the baby and his mother Mary and you can see the flower they are holding, then it goes to the window and the background. When everything is so dark your eyes immediately go to the lighter areas and I could see that in this artwork. Harmony-The emotion of Mary and the baby are very calm, comfortable and pure happiness and the colors are also similar and it complements each other. Contrast- The use of the light and the shadows give it depth although it has a low contrast because the work feels soothing and subtle and not so energetic. Emphasis: I padded special attention to the baby because it is the focal point of the artwork and it pops out of the whole image, even though it doesnt take up a lot of space it still is clearly visible. I blurred out the rest of the image when I looked at the baby and you can see the great depth of the artwork. Balance- The balance would be asymmetrical because there is a vary of visual weight. Line-He used curved lines which make it feel, soft, relaxing and brings a sense of comfort. Form- The form would be three dimensional because there is depth and it also looks extremely realistic. Color-Len this painting he has a variety of tone you can see this with the baby because it goes from skin color, to a bronze skin color, light brown and then a darker brown. There is not a lot of hue. Texture: because its a mother with a baby it looks very warm like the baby shows comfort and it looks very soft. Leonardo dad Vinci By Angier_21

Rolex Branding Essay Example

Rolex Branding Essay Presented by Jeannine Komonosky Long Le James E. Salter Copyright  © 2005 SalterQuest. com. All Rights Reserved. Introduction †¢ Watch Industry †¢ Key Brand Components †¢ Current Brand Strategy †¢ Image Associations †¢ Perceptual Map †¢ Competitive Position †¢ Industry Analysis †¢ Opportunities Threats †¢ †¢ †¢ †¢ Strengths Weaknesses Brand Report Card Revised Branding Goal and Strategy †¢ Revised Brand Messaging Copyright  © 2005 SalterQuest. com. All Rights Reserved. Watch Industry History – Industry Grew up in Geneva – Swiss Watches have a Worldwide Reputation for Quality †¢ Technological Developments – Mechanical Watches have 100 to 130 components – Light-emitting diodes (LED) – Liquid Crystal Display (LCD) – Quartz Analog †¢ Brands now Compete on: – Features – Product Attributes – Positioning Copyright  © 2005 SalterQuest. com. All Rights Reserved. Key Brand Components †¢ Early Publicity Advantages †¢ Branding Challenge †¢ Importance of Marketing †¢ Role of Collectable Copyright  © 2005 SalterQuest. com. All Rights Reserved. Current Brand Strategy Early Brand Strategy †¢ Current Brand Strategy Copyright  © 2005 SalterQuest. com. All Rights Reserved. Image Associations Corporate Success Symbol Swiss Made Luxury Market Prestige Sports Wealth in Travel The World of Rolex Luxury Adventure James Bond 007 Disposable Income Copyright  © 2005 SalterQuest. com. All Rights Reserved. Perceptual Map Prescious Stones Expensive Having It All Craftsmanship Wealth Affluence Quality Design Durability Prescious Metals New Conservative Status Time-honored Dress Innovation First Rolex Traditional Classy Sport Accuracy Functionality We will write a custom essay sample on Rolex Branding specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rolex Branding specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rolex Branding specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Competitive Outdoors Winning Accomplished Cutting Edge Cool Sharp Precision Stylish Adventure Worldliness Daring Copyright  © 2005 SalterQuest. com. All Rights Reserved. Competitive Position †¢ Market Segmentation †¢ Types of Wealthy Consumers †¢ Rolex Copyright  © 2005 SalterQuest. com. All Rights Reserved. Industry Analysis †¢ Industry Five Forces †¢ Omega †¢ Citizen †¢ Jaeger-LeCoultre †¢ Movado Copyright  © 2005 SalterQuest. com. All Rights Reserved. 2001 Annual Sales ($ millions) 2001 Annual Sales ($ millions) 30,000 25,000 20,000 15,000 10,000 5,000 0 Rolex Omega Citizen JaegerLeCoultre Movado 209 1,050 152 321 25,840 Copyright  © 2005 SalterQuest. com. All Rights Reserved. Competitor Watch Brands Market Share Snapshot $160,000 $140,000 JLC: $152 $120,000 $100,000 Average Retail Sales Price $80,000 $60,000 $40,000 $20,000 Citizen: $1,050 $0 0 -$20,000 Style/Aesthetics/Quality 1 2 3 Rolex: $25,840 Omega: $209 Movado: $321 4 5 6 Copyright  © 2005 SalterQuest. com. All Rights Reserved. Opportunities Threats †¢ Expansion of Luxury Brands †¢ Maintain Exclusivity of Brand †¢ Desirability Diminished Relative to other Luxury Brands †¢ Lower Price Levels †¢ Market Share Snapshot Copyright  © 2005 SalterQuest. com. All Rights Reserved. Strengths †¢ Quality †¢ Commitment to Excellence †¢ Reputation †¢ Manage demand †¢ Swiss-Made †¢ Mechanical Movement †¢ Advertising Copyright  © 2005 SalterQuest. com. All Rights Reserved. Weaknesses †¢ Style limitations †¢ High price limits market †¢ Technology is not accurate †¢ Myopic Management Copyright  © 2005 SalterQuest. com. All Rights Reserved. Brand Report Card Brand Report Card Attributes Score Rating of Importance Prioritization Delivering on Customers’ Desires 2 2 2 Relevance Value Positioning Portfolio Integrated Marketing Activities 4 4 3 1 5 4 5 3 1 7 5 7 3 1 8 Management Support and Monitoring 2 3 6 3 6 4 Copyright  © 2005 SalterQuest. com. All Rights Reserved. Revised Branding Goal †¢ Reserve Rolex as Elite Brand †¢ Product Diversification †¢ Proposed Umbrella Branding Copyright  © 2005 SalterQuest. com. All Rights Reserved. Umbrella Branding Strategy Brands by Rolex Price Range Consumer Image Representative Rolex gt; $20,000 Ultra-Premium Old Money Millennium Money Prestige James Bond Romeo Juliet 10,000-20,000 Premium-High Old Money Millennium Money The Classics Neo-Renaissance Romance Vienna Opera House Image Vibe, Eclipse, Pagea $5,000-10,000 Premium-Low New Money Bohemian Whoopi Goldberg Revolution, Freedom Safari Line $2,000-5,000 Luxury-High $500-2,000 Luxury-Low New Money Generation X Madonna Middle Money Wild, Sporty The Crocodile Hunter Copyright  © 2005 SalterQuest. com. All Rights Reserved. Revised Brand Messaging †¢ †¢ †¢ †¢ Product Brand Attributes Brand Value Marketing – – – – Pricing Distribution Positioning Promotion Copyright  © 2005 SalterQuest. om. All Rights Reserved. Review †¢ Watch Industry †¢ Key Brand Components †¢ Current Brand Strategy †¢ Image Associations †¢ Perceptual Map †¢ Competitive Position †¢ Industry Analysis †¢ Opportunities Threats †¢ †¢ †¢ †¢ Strengths Weaknesses Brand Report Card Revised Branding Goal †¢ Umbrella Branding Strategy †¢ Revised Brand Messaging Copyright  © 2005 SalterQuest. com. All Rights Reserved. Conclusion Rolex should introduce separate product lines with different brand identities under the Rolex umbr ella Copyright  © 2005 SalterQuest. com. All Rights Reserved.