Promotion and Place Essay Example | Topics and Well Written Essays - 500 words

Promotion and Place - Essay Example the new outfit that’s all the rage, a purchase that will satisfy our safety needs by providing adequate clothing as well as our belonging needs by identifying us as belonging to a certain group and our esteem needs by providing us with a symbol of our current status in society. Using this theory, advertisers have learned how to capitalize on these needs to maximize their own sales. Examples of these ideas can best be illustrated by taking a look at two purchases made recently and the motivations for selecting the items and brands that were bought. The purchase of a computer might be considered by some to be a luxury purchase because it does not directly address any of Maslow’s needs. It does not feed us, clothe us, provide us with additional security or indicate we belong to any specific group. However, if I wanted to succeed in school, I needed to have a computer on which to do my homework and to help me study. This first purchase was a major purchase because it required me to spend a great deal of my savings on one item and therefore threatened my ability to meet some of my other needs, for instance, whether I would have enough money left over for groceries for the rest of the semester. That a computer was required for the successful completion of my academic career was, in part, the fulfillment of my safety needs because it will eventually provide me with the degree I need to obtain better employment and a secure future. The decision to buy an Apple computer was based on a series of television commercials that led m e to believe the Apple was a better purchase than a PC. These commercials feature two men representing each type of computer, each demonstrating different ways in which the Apple is better than the PC. By indicating that the Apple is less susceptible to spyware and computer breakdowns, these commercials appealed to my safety needs by indicating that my personal information would remain private and that my work would probably not get lost