Midnight Cowboy analysis essays

12 PM Cowboy examination articles The film Midnight Cowboy has numerous images and portrayals and the translations of them. The images and portrayals in the film are clear and furthermore concealed. A portion of the undeniable images have solid translations and a few images have numerous musings on what it speaks to or implies. The name of the film, itself, is an image or has a more profound importance. 12 PM Cowboy, a 12 PM cowhand is a cattle rustler at that comes out around evening time and in New York cowpokes of the night are tricksters, which is an image the wannabe life of the lead character. Through these images this film, Midnight Cowboy, is a decent film. Joe Buck, a hopeful male whore from Texas, heads to Manhattan where he wants to discover a lot of well off ladies ready to pay for the administrations of an attractive man. At the point when he shows up, the innocent nation kid gets to know Ratso Rizzo, a tubercular destitute extortionist who fantasies about moving to Florida. As they approach attempting to get the cash Ratso needs, the two men go up against the undesirable quality, defilement, and brutality that twist in the large city. The first of numerous undeniable images is the transport. The transport represents the break, the escape, or the fresh start. This is introduced when Joe Buck leaves Texas on a transport to get to New York. Joe went to New York to be a trickster. The word reference importance of hawker is one who bumps or pushes generally. This is something contrary to Joe; Joe as a kid jarred with forlornness and not having any genuine parental figures. This trickster term could be illustrative of the assault scene. Joe and his better half, Crazy Anne, were assaulted by a portion of the towns young men. Joe was jarred and is pushed generally in the circumstance in his life. Another image is the flashbacks. Joe needed to abandon his past him yet it kept springing up in the flashbacks. The flashbacks represents in light of the fact that you leave your circumstances you cannot overlook your past. The individual flashbacks a... <!

Derivative Markets Essay Example | Topics and Well Written Essays - 1750 words

Subsidiary Markets - Essay Example There are a few restrictions in the cost of future agreements and it is guaranteed by future exchange. The presence of value limits help to limit the shakiness of costs by safeguarding associations against advertise eruption. Be that as it may, value breaking point can likewise make future agreements less fluid. Future exchange makes future agreements progressively significant. Exchange creates a solid association among the fates and business esteems (New York University, n.d.). Cutoff of exchange is huge for social depictions of inconsistencies and more extensive modification of advantage valuation. Cutoff of future exchange is a bit of money intend to explain fluctuations dependent on investors’ passionate partialities. Arbitrageurs can confront the accompanying value restrictions: Fundamental and non-principal chances Short-selling costs Leverage and edge requirements Constraints on value capital Thus, the above articulation 2 is genuine for example there are some character ized impediments in future exchange in evaluating future agreements (Gromb and Vayanos, 2010). Articulation 3 â€Å"A trade agreement can make a success/win circumstance for two trade players in addition to the monetary go-between organizing the swap† The loan fee trade is a subsidiary to exchange financing cost for achieving lesser getting rates. Trade players can change loan fee from static to skimming and the other way around. Trading is helpful when one player wants to get a sum with a drifting loan fee while other player wants forestalling future dangers by getting a static financing cost in its place. In trading, the two players have their own powers and wants, hence it (trading) can make win/win circumstance for them... This paper expresses that as of late, the world has changed over into a dubious spot for money related associations. Vacillations in loan fees have broadened, and securities exchanges are going through developing capriciousness. As an outcome of these varieties, the budgetary associations have happened to be progressively restless about limiting the dangers. As the interest for chance decrease strategies has augmented, it has produced imaginative budgetary instruments named monetary subsidiaries. These devices are extremely advantageous in limiting the dangers and help budgetary associations to support. Supporting is a technique which is utilized by monetary associations to balance the customary dangers of value varieties. It is considered as significant hazard overseeing instrument for portfolio administrators, bank officials and corporate bookkeepers. In any subordinate agreement, the merchant goes to a consent to give resource at a specific period in future and buyer supports to p ay fixed an incentive for that advantage. One can manufacture a perfect exchange if the future agreement is mispriced. Lion's share of future agreements are evaluated by exchange. In subsidiary agreement, associations need to pick speculations which can give great return evaluated value measures. It is likewise named as hypothesis. Theory is a system utilized in fund for making sure about benefit from more dangerous ventures, yet it doesn't guarantee security on speculation or chief sum. Examiners utilize a few ways to deal with settle on a choice preceding acquiring extra dangers through venture.

What Is a Good Canadian History Essay Topic?

What Is a Good Canadian History Essay Topic?You need to learn to pick Canadian history essay topics that will help you get a good grade. It is necessary for you to be able to write a good essay to get a good grade.Most students will go to school to gain an educational attainment. They are very attracted towards learning and all the knowledge they gain from there. This will help them in getting a higher qualification.One of the ways you can improve your writing skills and to write a good essay is to be familiar with the type of topics that you will need to research. It will be very beneficial for you to know what topic to research and what ones to avoid researching. There are some subject areas that you will need to avoid researching because it is very difficult for you to find facts that are relevant to the research question.It will be helpful if you have access to the Internet so that you can have an idea about how to do research. You can use the Internet to browse through articles, websites and other sources to help you in researching certain topics. If you are unable to do research, you can still come up with decent essays by doing research.Once you have completed reading articles, you will also need to go over the whole research material. This will be important because it will help you determine what information you will need. There are some sources that will give you facts that are not relevant to the topic at hand.The next thing you need to do is to determine the topic that you will use for your essay. There are some topics that require you to write an essay about historical events, while there are some topics that you will need to research and write about a specific topic. The best way to determine which topic is appropriate for you is to research on your own and write a few articles.It will be helpful if you know which topic will be easy for you to research. It will also be important for you to have access to an essay topic list. The topic list will hel p you identify which topic is easy for you to research and write about.When it comes to writing an essay, you should know Canadian history essay topics that will help you get a good grade. Research is an important part of writing an essay. You can get information about the topic from research that you are doing or you can research on your own.

Women Suffrage Essay - 1257 Words

Women Suffrage Women’s rights in America have always been a major issue throughout history. Women’s rights have been closely linked with human rights throughout . This violation of Women’s rights is apparent in the fight for suffrage in the late 1800’s-early 1900’s . It can be said that the government denying the vote to women is a human right offense because the right to vote is a natural right that comes with citizenship. To deny a certain group based on race, age, or gender is deny them of their basic rights and therefore taking the stance that they are second-class citizens if they are citizens at all. . The fight for suffrage was a human rights struggle for more than just the right to vote. They were also striving†¦show more content†¦Many of those who attend sign a â€Å"Declaration of Sentiments and Resolutions† that outlines the main issues and goals for the emerging women’s movement. Included in the â€Å"women’s Declaration of Independence† was the goal of the right to vote, but that was looked upon by most of the women as a radical unachievable goal. The passage of the Fifteenth Amendment in 1869 caused a rift in the suffrage movement. Elizabeth Caty Stanton and Susan B Anthony form the National Woman Suffrage Association (NWSA). Lucy Stone, Henry Blackwell, and Julia Ward Howe formed the American Woman Suffrage Association (AWSA). The NWSA did not support the 15th Amendment, it pushed for an alternative 15th Amendment granting women’s right to vote. They were considered the more radical of the two groups.. The AWSA was in support of the 15th amendment, while still working for women’s enfranchisement, more on a state level. The NWSA thought it was more important to attack the issue on a national scale while the AWSA thought that if you worked within the states and perhaps got state by state suffrage, the goal could be attained. IN 1872 Susan B Anthony attempted to vote for the elections in New York. She and several other women were successful in their attempts. Anthony was arrested and found guilty of â€Å"knowingly, wrongfully, and unlawfully voting for a representative to the Congress of theShow MoreRelatedWomen s Suffrage And The Suffrage Movement Essay1492 Words   |  6 Pagesnyone know what the Women’s Suffrage is about? The Women’s Suffrage Movement is about the struggle for women to have equal rights as men such as vote, and run for office.What about the leaders of the suffrage? The most well known women’s rights activists were Susan B. Anthony, and Elizabeth C. Stanton. Does anyone know what amendment gave women the right to vote? The nineteenth amendment. The nineteenth amendment to the United States forbids any US citizen to be denied the right to vote based onRead MoreThe Fight For Women Suffrage1892 Words   |  8 PagesAbigail Adams’s words were one of the first noted mentions in the United States foreshadowing the beginning of an extensive suppressed battle towards women’s suffrage. The fight for women suffrage was a movement in which women, and some men included, pleaded for equal rights regarding voting and women’s voice within the political realm. Women’s suffrage was not a matter of instant success; it endured a prolonged time to achieve. It was not until August 1920, about 14 decades subsequent after Abigail Adam’sRead MoreWomen Suffrage Essays1512 Words   |  7 Pagesamendment was ratified, which centralized mainly on the enfranchisement of women. Today, they have the legal right to vote, and the ability to speak openly for themselves, but most of all they are now free and equal citizens. However this victorious triumph in American history would not have been achieved without the strong voices of determined women, risking their lives to show the world how much they truly cared. Women suffragists in the 19th century had a strong passion to change their lifestyleRead MoreWomen And Women s Suffrage1443 Words   |  6 PagesDo you know if you are a feminist, or do you know what a feminist is? Feminism is the belief that men and women are equal, and should ha ve equal rights. According to teens of this generation, feminism means different things. How you decipher this information, however, is privy to you. For thousands of years, many people have believed that women were beneath men, and that men were superior. Recent times, however, have grown to realise that this is a gender biased way of thinking, and haveRead MoreWomen s Suffrage Of Women1783 Words   |  8 PagesAlthough there are more women than men in the U.S.A, they have been subjected to many of the same inequalities as minority groups. They have fought to overcome social, economic and political barriers. In the early 1800’s women were considered second class citizens. They were expected to care for the home and family. Women were not encouraged to obtain a formal education nor purse a career. They could not own property after they were married and were prohibited from voting. Women realized that they wereRead MoreThe Women Suffrage Movement1745 Words   |  7 PagesThe Women Suffrage Movement The right to vote, the right to go to college, the right to own property. Some people take it as a right that they had all along. That is far from the truth. Suffragists fought long and hard for many years to gain women suffrage. Before the suffrage movement began, women did not have the right to vote, child custody rights, property rights, and more (Rynder). The American Women Suffrage Movement was going to change that. People known as suffragists spoke up, and joinedRead MoreSummary : Womens Suffrage 1121 Words   |  5 PagesShay Gupta Mr Schwab World History Honors Womens Suffrage When slavery was abolished, people finally managed to realize one simple thing- its just a pigment in our skin that makes us different. But why couldn t they realize another thing- its just our sex organs that make us different? Until the fairly recent 1920, women and men were held so different they were not even allowed to cast their ballots for the president of the United States. It drove some women, such as Elizabeth Cady Stanton and SusanRead MoreWomen s Suffrage Of Women981 Words   |  4 PagesWomen’s Suffrage In 1848 women decided that they wanted to have a voice. Women from all over the United States became tired of listening and abiding by the rules that men put in place. Many men thought all women were good for was cooking, cleaning, and caring for the children. When the country went to war women were left behind to take care of everything while the men were gone. This was an eye opener for most women, and that is when they came to the conclusion they were good for more. There wasRead MoreWomen s Suffrage Of Women1435 Words   |  6 Pagesphoto to the left you see a group of about ten women standing around a box. The women closest are reaching toward the box to put a slip of paper in it. The women are a mix of races and ages, some are smiling, some are not. The Photo is in black and white and the women appear to be wearing old-fashioned clothing and hairstyles. This photo captures American women voting for the first time after the 19th Amendment was passed on August 26, 1920. Women were always thought of less than man and were expectedRead MoreWomen s Suffrage Of Women948 Words   |  4 Pages Suffragists advocated for women s enfranchisement to not only secure political rights for female, but also for social equality between genders. This is supported by the information that is outlined in the Declaration of Sentiments, which was written during the Seneca Falls Convention in 1848. As a matter of fact, this convention initiated and set the notion of women s enfranchisement into motion. In the declaration, pro-suffragist men and women implied that females were not treated equally

The Things They Carried A Soldiers Sweetheart Essay

Difference Between Sweetheart of the Song Tra Bong amp; A Soldiers Sweetheart Once a successful novel hits the market, producers are inclined to adapt the story into a movie. Since imagination, symbolism, and character psyches are explored in a novel, the movies tend to lack the luster of the original text. Using their imagination, readers are able to conjure up characters and scenes that are unique. This is the case with Tim O’Brien’s, â€Å"Sweetheart of the Song Tra Bong.† This is a story where love and war collide after a soldier brings his sweetheart to his Vietnamese post. On the whole, this chapter in The Things They Carried is far superior to the film, The Soldier’s Sweetheart, because it has thorough descriptions of characters’†¦show more content†¦She wanted to learn more about how to shoot a gun. She wanted to be like one of the guys. The novel installs all these ideas, but it also allows the reader to use their creativity. It also gives more emphasis on little traits of the character that make the charact er more unique. Therefore, due to the films inability to give audiences more information about the characters, their role and their emotions, the novel is much more informative. The novel is capable of giving readers more insight into the story with the use of symbols and hidden meanings. It is able to do this because it depicts important underlying messages and incidents. For instance, in the novel one may realize that Mary Anne starts to wear a necklace with tongues on it. This shows the readers that Mary Anne is no longer than clean innocent girl. She is now a brutal solder always ready to kill. â€Å"Elongated and narrow, like pieces of blackened leather, the tongues were threaded along a length of copper wire, one overlapping the next, the tips curled upward as if caught in a final shrill syllable† (O’Brien 111). Portrayed in both the novel and movie is Mary Anne’s change in personal hygiene. â€Å"No cosmetics, no fingernail filing.† â€Å"She stopped wearing jewelry, cut her hair short and wrappedShow MoreRelatedThe Things They Carried By Tim O Brien1472 Words   |  6 Pagesread the entirety of The Things They Carried b y Tim O’Brien. 2. Many character’s develop throughout O’Brien’s novel, but there is a chapter dedicated to the entire development of Mary Anne Bell and the extreme effects the war had on her. Although Mary Anne is not involved in any other piece of the novel, she is a perfect example of the effects of war on individuals- which are an important aspect of The Things They Carried. Throughout the chapter titled â€Å"Sweetheart of the Song Tra Bong†, RatRead MoreThe Things They Carried By Tim O Brien1669 Words   |  7 PagesIn The Things They Carried, by Tim O’Brien, is a novel that unfolds the truths about the Vietnam war through short stories. The Vietnam war is one of the longest war the U.S. ever participates in which lasted from 1955-1975. Furthermore, through the narration of these stories Tim O’Brien discusses about his feelings and perspective of the war. Also O’Brien writes stories that connects with ventures that has many experiences with war and people who face difficulties. Therefore, The Things They CarriedRead MoreTim OBrians How to Tell a True War Story of the Things They Carried889 Words   |  4 Pages The Tim O’Brian’s short story, â€Å"Sweetheart of the Song Tra Bong†, Mary Anne Bell is a rare illustration of the innocence that is lost. In her attractive sweater, unblemished pants and free spirited attitude, no one could seem more faultless. She was the definition of a true young American teenager or at least that’s what they all assumed at first. In the beginning of the story, she is something noticeable to both the soldiers and the reader: she was expected to be a normal American girl who wantedRead MoreCharacter Analysis of Mary Anne Sweetheart of the Song Tra Bong1305 Words   |  6 Pages English 1020 22 February 2012 Mary Anne Bell of â€Å"Sweetheart of the Song Tra Bong† by Tim O’Brian It is a well known fact that experiencing war changes people; there is an innocence that is forever lost. In Tim O’Brian’s, â€Å"Sweetheart of the Song Tra Bong†, Mary Anne Bell is an unusual example of the innocence that is lost in war because unlike the rest of the soldiers, she is a woman. Mary Anne’s transformation from innocent â€Å"sweetheart† to fierce warrior left readers with mixed emotions becauseRead MoreThe Things They Carried By Tim O Brien970 Words   |  4 Pagesand terror and adventure and courage and discovery and holiness and pity and despair and longing and love. War is nasty; war is fun. War is thrilling; war is drudgery. War is what makes you a man; war makes you dead.†In the autobiography â€Å"The things they Carried†author Tim O’Brien, gives his readers insight to the trials,horrors and romances of the Vietnam war.As a young man Mr.O’Brien was forced into the war by the Draft lottery a Selec tive Service System of the United States conducted to determineRead MoreForeignness in Vietnam: The Things They Carried by Tim O’Brien 566 Words   |  3 PagesVietnam When you think of what is foreign to the common soldier in the vietnam war you usually think of the vietnamese people or the terrain. In the book The Things They Carried, Tim O’Brien twists the idea of what is foreign to the common soldier in Vietnam. The opposite happens too, what was so familiar not too long ago back home seems almost completely unknown to them now. O’Brien even shows similarities between the American soldiers and the Viet-Cong. In the Vignette the â€Å"Man I Killed† TimRead MoreAnalysis Of Sweetheart Of The Song Tra Bong In Things They Carried889 Words   |  4 PagesThings They Carried Essay Anything can change a person if they are not ready for that change. The short story Sweetheart of The Song Tra Bong, in Things They Carried, by Tim O’Brien represents this by showing change in Mary Anne, who is a character the reader probably would not expect to see in a book about the Vietnam War. There are many parts show the change in her from the average high school girl she used to be into a predatory killer, but there is only one reason for her change, and that isRead MoreLoss, a Common Theme in Sweetheart of the Song Trabong and Fences1419 Words   |  6 PagesMark Fossie from the â€Å"Sweetheart of the Song Tra Bong† and Troy Maxson from â€Å"Fences† are two different literary characters in two different types of literary work that have many similarities. The â€Å"Sweetheart of the Song Tra Bong† written by Tim O† Brien is a fiction story. â€Å"Fences† by August Wilson is a play. Both of these literature works have a theme of lo ss, whether it is of the character himself or someone the character loves deeply. The loss can be a physical loss of the person through deathRead MoreThe Things They Carried By Tim O Brien1004 Words   |  5 Pagesveteran from of the Vietnam War, and after coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first part of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states the how the lieutenant carriesRead MoreThe Things They Carried880 Words   |  4 PagesIn the novel The Things They Carried by Tim OBrien the author tells about his experiences in the Vietnam war by telling various war stories. The quote, It has been said of war that it is a world where the past has a strong grip on the present, where machines seemed sometimes to have more will power than me, where nice boys (girls) were attracted to them, where bodies ruptured and burned and stand, where the evil thing trying to kill you could look disconnecting human and where except in your imagination

My Experience At Oasis Tutoring Center Essay - 938 Words

Introduction This past fall I had the chance to volunteer at Oasis Tutoring Center. I thought going in that I was going to show up to get my hours done for my class. I didn’t think about how heavy this experience would embark on my heart. The slogan for Oasis is â€Å"Healing Hearts.† This is exactly what happened during my experience at Oasis. Not only did I heal hearts during my tutoring experience, my heart was also healed somehow during it too. This experience will stay with me forever as a teacher and in everyday life. I am so thankful that I could be apart of something so empowering. Field Experience Site- Oasis Oasis is a program for the children of immigrant families whom live in this 200 Mobil home village. Majority of the families only speak Spanish. All the kids attend a charter school down the street from all their homes. After school, the children from Pre-k to 4th grade attend this tutoring program. There are around 85 students who attend Oasis. This program is here to help children with their homework and to help them learn too. Like I previously stated, many of the families only speak Spanish so they are unable to help their children with their homework. I tutored three boys; they were in the second grade so they were 7-8 years old. I had two excelling second graders and one that lacked a little. Come to find out it was just a family issue that happened less than a year ago so he was having a hard time. When I could get the third boy in the mood to learn, he wasShow MoreRelatedThe Importance Of A Multicultural Education And How A Student s Race And Ethnicity Influences951 Words   |  4 PagesFor past field experiences, I chose to volunteer at Oasis Catà ³lico. However, although I have had a very formative experience with that program and chose to continue volunteering for them this semester, I decided to add an additional volunteer placement to my schedule. Due to the fact that, on a lucky day at Oasis, tutors may have to work with only two students rather than four, I wanted to have a volunteer experience where I could focus all of my attention on one student for the whole entire semesterRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesoverlap with the preceding period and disconcertingly radical shifts in the course of global development in the 1900s, contradictory forces and trends, which perhaps more than any other attribute distinguish this turbulent phase of the human experience, render it impervious to generalized pronouncements and difficult to conceptualize broadly. As the essays in this collection document in detail, paradox pervades the time span we call the twentieth century, no matter how it is temporally delineated

Marketing Strategy and Plan Coca Cola Drink Companies Free Sample

Question: Discuss about the Marketing Strategy and Plan for Coca Cola Drink Companies. Answer: Introduction The objectives of the marketing plan The marketing objectives are required by every business and the objectives of the marketing plan are as follows: 1. Realistic objectives When it comes to the detailing of the marketing objectives, realism is very important (Lee et al. 2015). 2. Measurable objectives When the individuals have the ability to measure the results of their objectives then it is termed as measurable objectives. Background of the company Coca-Cola is one of the largest soft drink companies in the world. The company includes various brands that include Diet Coke, Fanta, Sprite and many such names. Justification of the market selection The market is selected because the beverage industry is one of the most popular sectors that contribute to a large part of the GDP in the country. The report mainly deals with the youth and the products that mostly attracts. Coca Cola mostly has a variety of the product of line that includes diet coke for the individuals who has diabetes and zero coke for those who are health conscious. Value Analysis Product Portfolio in Relation to the Competition The Value proposition of Coca Cola is the unique benefits that are delivered by its business in order to resolve a precise problem of the target customers (Osterwalder et al. 2014). The comparison of the value proposition The value proposition of Coca Cola is that the company encourages in order to shape a better future and the company mainly focuses on the integrity. However, the value proposition of Pepsi is to thrive the society and the business together. There are different cost and benefit that are associated with Coca Cola and the cost is as follows: 1. Diabetes Coca Cola is mainly known to cause diabetes, as it is a sweetened drink and is a main source of calories. If an individual consumes excessive of Coca Cola, then it might prove to be harmful for that person. 2. Dehydration Coca Cola also acts as dehydrating diuretics as it contains sugar. The benefits that are associated with Coca Cola are as follows: 1. Taste The Taste of Coca Cola can make an individual feel relaxed, as it tastes good. 2. Rusted Bolt- If a cloth soaked with Coca Cola can be applied on the rusted bolt; it will help to loosen it. 3. Toilet cleaner A can of Coca Cola can act as a toilet cleaner after it is applied for an hour on the toilet (Ladas et al. 2013). Ansoffs Growth Matrix Every business has the aim to grow, be it a start-up company or a well-established company that is seeking to augment the profit. However, there always remains a confusion regarding the fact that which strategy will lead to growth. The Ansoffs Matrix provides with the solution that can be applied by the business (Darroch 2014). Market Penetration The strategy of market penetration involves an attempt that helps to increase the share of the market within the existing industries. It can be done by either selling more products to the customers who are established or by searching for new customers within the market. Coca Cola being a popular brand is able to utilise the market penetration on a yearly basis, for example through the notorious Coca-Cola Christmas advert that in turn helped to increase the sale of Coca-Cola (Hussain et al. 2013). (Source: Oakley, 2015) Product Development This mainly involves the development of the new product for the existing market. This is done with the aim to fulfil the needs of the customers with the new products that are launched by the company as well as to outperform the competitors. An example of this includes the launch of the Cherry Coke in the year 1985. The company found it profitable to sell the flavoured products (Al-Azzam et al. 2016). Market Development The main strategy of the market development is to find a new group of buyers for the product of Coca Cola that already exists. In the year 2005, for example, the launch of Coke Zero was an ideal example of market development. Coke Zero was similar to that of diet coke; however, it was widely accepted by women rather than men. The men did not accept it as they thought that it was a women drink. Therefore, the Coca Cola Company changed the outer look of the brand to give it a masculine appeal (Krtzkamp 2013). Diversification There are two types of diversification in this case, the first one being the related diversification and the second one is the unrelated diversification. The related diversification comprises of the production of a new category of goods that complements the existing portfolio. However, under unrelated diversification, Coca-Cola started offering merchandises that include shirts, glasses as well as fridges which helped to expand its brand. Analyse uncontrollable forces The PESTLE Analysis of Coca Cola is as follows: 1. Political factors Several political factors have affected Coca Cola. The political factors include the changes in the laws and regulation. The political factors also include the level of political stability that in turn affected the global pressure group and domestic market vestibule groups and the government approach towards the industry (Chhabra and Kiran 2015). 2. Economic factors The various economic factors that affected the sales of Coca Cola are rate of tax, the rate of interest, labor cost as well as the level of economic growth in the company. (Source: LeSure, LeSure and profile 2012) 3. Social factors The social factors that have affected the performance of Coca Cola include the social change that has been implicated by Coca Cola in the form of carbonated drink that is mainly for the quest of healthy lifestyle. 4. Technological factors In the case of Coca Cola, the technology is continuously increasing as the company is introducing some equipment. As a result, the production volume of Coca Cola is also increasing sharply as compared to the last few years. Porters five forces 1. The five forces of Porter had helped to analyse the competitors of the company by using a simple framework model. The threat of entry of new competitors The Company Such As Coca Cola and its competitors hold special licensing deals, which includes their product being sold in the fast food chains. Moreover, Coca Cola has resulted in a strong loyal base of the customers as they invest a huge amount on marketing for their promotion. As a result, as far as brand image and customer loyalty is concerned, the new competitors might find it difficult to match up to that level ( Dobbs 2014). As a result, it will become difficult for the new competitors to threaten the well-established company like Coca Cola. Moreover, Coca Cola also has franchise contracts with presented bottlers. As per the contract, the bottlers are forbidden to take up new competitors with the similar products. 2. The intensity of competitive rivalry Pepsi is the first rival that comes to mind when it comes to the competitive rival of Coca Cola. Both the companies are in competition from the past 19th The reason for the rivalry is that both the companies have comparable elements in their marquee products and they have similar contributions. The non-soda interests are also alike for both the companies (Latif and Parker 2014). (Source: Dudovskiy, 2015) 3. The threat of substitute products The beverage industry is supplemented with massive figures of substitutes that include water, coffee, juices, alcoholic drink and many more such products. As a result, there is always a choice of buyers purchasing fresh juices or coffee instead of Coca Cola. Since, more and more are becoming health conscious with each passing day the individuals might substitute healthy juices instead of Coca Cola. 4. The bargaining power of buyers The fair amount of bargaining power of the buyers directly affects the bottom line of Coca Cola. Coca Cola sells its product with the help of the distribution companies rather than selling the products directly to the buyers. As a result, when it comes to the food stores the prices are low enough so that the customers can remain attached with the product. 5. The bargaining power of the suppliers The suppliers in the beverage industries are relatively weak, as they do not have any bargaining power. The supplier supplies the raw materials that are the required component of a soft drink company. These raw materials are easily available to the producers and this does not make any difference to the suppliers, as they are reasonable. Segmentation, Positioning and Targeting The brands are able to define their appropriate products with the help of segmentation to the diverse customers. As far as Coca Cola is concerned, it does not target a precise segment but becomes accustomed the marketing approaches by developing new products. As far as targeting is concerned, the plan is to target diverse ages of customers that is there should not be any specific target. The key customers of Coca Cola are the individuals belonging to the age group between 12-30 years. (Consumerpsychologist.com, 2016) The company has also tied up with fast food markets, which includes McDonalds so that the plan to reach the product of the company below the age of 12 becomes successful. Targeting does not deal with gender group but the plan is to make the product acceptable to both male and females. All age groups are mostly targeted, but the aim is to target the age group 18-25 that consists of 40 percent of the population. As far as positioning is concerned, Coca Cola has become successful to deliberately position itself in the soft drink market of the world. Coca Cola has also planned to generate those positions that help the product to get the largest advantage in the target market. Positioning Comparison The act of designing the offer of a company is ideally done by brand positioning. It has been years that the cola wars between Pepsi and Coca Cola has started. As far as positioning is concerned, the two brands have completely target audiences as well as positioning. Pepsi mainly position their products among the teenagers whereas, Coca Cola has positioned them as a drink that is fit for the complete family. Justification The segmentation positioning and targeting has been planned in such a way that Coca Cola can compete with its competitors and then become successful compared to Pepsi. Marketing Mix Decisions Support Services One of the most widely used soft drink in the world is Coca Cola. The company is known to have very efficient as well as extensive distribution in the world. The decisions of the Coca Cola business are mainly done on the domestic basis to be fitted in with the diverse culture as well as the requirements of the domestic community. Coca Cola is also known to provide service to huge geographic as well as diverse areas. With the help of CSR, Coca Cola has been able to execute the campaign known as the Support my school campaign (Hanssens et al. 2014). Packaging Packaging also plays an important role in the case of Coca Cola as packaging has affected its sales as well as the positioning of the industry. After Coca Cola changed the packaging of Coke Zero, it became acceptable to the men besides the women. Coca Cola is mainly differentiated from their competitor that is Pepsi in the form of ingredients. Distribution Strategies Coca Cola has a concentrated distribution channel as well as bottler system that helps its product to get available anywhere in the world starting from Middle East to Australia. It is mainly sold in the retail outlet. This retails store mainly looks like the local food stores that contains all sorts of beverages as well as food. Pricing The pricing of Coca Cola is done based on the segment of both markets as well as geographic. There are different pricing strategies for diverse sub-brands of Coca Cola. As far as consumer perspective is concerned, the consumers who prefer going to malls for them the price relatively high as compared to the one who prefers retail stores. Hence, the prices are not constant across the entire consumer segment. The pricing strategy is mainly based on the competitors pricing strategy that is if Pepsi lowers the price of their product, then Coca Cola is bound to lower the price. The potential risks of pricing strategy The potential risks of pricing strategy are as follows: 1. Changed professed value If Coca Cola raise or lower the price, then the professed value of the product will change in the eyes of the customers. 2. Reduction in the margin If Coca Cola reduces the price of its product, then they might tend to lose the margin of the profit. Advertising Strategy Coca Cola has adopted to various advertisement strategies that is used to promote its product. The company mainly targets the value-based advertisement so that it can increase the demand of its product. The advertising prospect has helped to create demand for Coca Cola. The potential risk in advertising strategy is that Coca Cola has to frame the ad in such a way that it attracts all the age group rather than youth. Coca Cola mainly follows the FMCG distribution strategies for its product. The efficient distribution network of coke has approximately battered the small and middle level players in the market. Distribution Channels The type of distribution that will be used by company is the indirect channel that is the company will take the help of the middleman to sell their products. Analysing competitors The strategic position of Coca Cola as compared to Pepsi will be that Coca Cola will be more beneficial as it targets the family besides the youth. Conclusion Coca Cola has a concentrated distribution channel as well as bottler system that helps its product to get available anywhere in the world starting from Middle East to Australia. The pricing of Coca Cola is done based on the segment of both markets as well as geographic. References Al-Azzam, Z.F., Irtaimeh, H.J. and Al-Qura'an, A.B., 2016. Impact of Intellectual Capital on Carrefour Internal Growth Strategies (Ansoffs Model) in Governorate of Irbid. Available at SSRN. Chhabra, S. and Kiran, R., 2015. 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